AMAZON EXPANDS PRICE HISTORY TO FULL YEAR

The expansion allows shoppers to monitor price fluctuations over an entire year, providing greater transparency before purchase decisions. The feature is accessible directly on product pages in the mobile app. The timing coincides with Prime Day, Amazon's major sales event. California Attorney General Rob Bonta recently filed a "price fixing" lawsuit against Amazon, alleging the company pressures third-party sellers to maintain higher prices across competing platforms. The lawsuit claims Amazon uses algorithms to enforce price parity, limiting discounting opportunities. Amazon has not publicly commented on the connection between the price history expansion and the legal action. The company previously introduced price tracking features with limited historical windows. This extension to a full year of data represents a significant increase in available price information for consumers. The feature applies to products sold on Amazon's marketplace, though availability may vary by product category and region.