AMAZON ADDS AI IMAGE SEARCH TO SHOPPING APP

Users can describe products using style or texture details—such as "shirt with a draped collar"—and the search bar will generate AI images matching those descriptions. Shoppers can then tap images that best match their vision and search for similar available items. Amazon positions the tool as a solution for finding products when users cannot recall specific names or technical terms. The feature exists within the Amazon app and processes searches in real time. Currently limited to clothing and home goods categories, the AI-generated images serve as visual search anchors rather than purchasable products themselves. Amazon has not announced plans to expand the feature to other product categories or platforms. The move reflects broader retail trends toward visual and conversational search interfaces, allowing consumers to shop based on preference descriptions rather than keyword searches alone.