AI SHOPPING AGENT TARGETS BACK-TO-SCHOOL SEASON

Daydream operates as both an app and website, enabling shoppers to input personal details before engaging with an AI agent designed to surface tailored results. The approach streamlines the typically time-consuming process of browsing and filtering options during the high-volume back-to-school shopping period. Bornstein highlighted the seasonal rush as an ideal proving ground for AI-assisted commerce. Back-to-school shopping drives significant retail activity, creating a substantial volume of transactions through which to test and refine the technology's effectiveness. The conversational commerce model represents a shift from traditional search and filter interfaces. Rather than navigating product categories manually, users interact with an AI agent that interprets preferences and delivers curated selections in real time. As retailers increasingly adopt AI tools to enhance customer experience and boost conversion rates, Daydream's approach positions the technology as a potential differentiator in competitive shopping environments.