AI-ASSISTED SHOPPING SET TO SURGE 130% THIS HOLIDAY

Adobe's analysis projects a 130% increase in AI-assisted shopping during the upcoming holiday season. Chatbots and AI tools will play a larger role in how consumers discover products, compare options, and make purchasing decisions. The surge reflects growing adoption of generative AI technologies in e-commerce. Retailers are integrating conversational AI into their platforms to provide personalized recommendations and streamline the shopping experience. OpenAI's ChatGPT stands out as a primary driver of this trend, though other AI assistants are also gaining traction. The technology allows customers to ask natural language questions and receive product suggestions tailored to their needs. This shift comes as holiday shopping season approaches, traditionally the highest-volume retail period of the year. The integration of AI tools may reshape consumer behavior and e-commerce strategies heading into the peak shopping months.