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[GAMING]■ STORY TIMELINE

ADDICTIVE MOBILE GAMES TARGET KIDS MORE THAN EVER

Game developers employ psychological techniques designed to maximize player engagement and spending, with increasingly kid-friendly titles dominating revenue charts. Bloomberg built a mobile game to demonstrate how these mechanics function.

1 SOURCEFIRST SEEN AUG 28, 12:00 PM► READ THE ARTICLE
Bloomberg Tech+0m

Game developers use addictive design techniques to keep players hooked. Increasingly, the biggest money makers are rated…